2025-10-21 Peking University Guanghua EMBA Technology Association Delegation Visits TASCII

Recently, members of the EMBA Technology Association from Peking University's Guanghua School of Management gathered at TASCII for a distinctive lecture titled 'New Horizons in Color Science.' The event focused on examining the innovative value of art-science integration and exploring the strategic significance of color science in the digital economy era.

Teacher Song Wenwen delivered a comprehensive presentation on cutting-edge developments in color science. She systematically demonstrated interdisciplinary case studies integrating chromatic research with artistic practice. Notably, Professor Song emphasized: 'In this era of accelerated digitalization and AI advancement, color science serves as a vital nexus between art and technology, emerging as a strategic catalyst for new economic paradigms.

The discipline has undergone a remarkable transformation - from classical color theory to modern chromatics, then to cross-media color standardization systems bridging physical objects and digital applications, culminating in today's evidence-based design methodology. This evolutionary journey through color science-art integration has been both extensive and intellectually fertile. With groundbreaking advancements in AI technology expanding applicable domains, color design now stands at the threshold of a new era defined by deeper art-science convergence.

Teacher Song vividly demonstrated the synergy between color science and artistic design through multiple industry applications, including:

· Cultural chromatic cognition studies mapping Chinese emotional responses to color spectra

· Affective computing research optimizing emotional parameters in LLM training

· HCI experiments refining emotional resonance in smart device interfaces

The delegation comprised industry leaders spanning software & IT services, cloud computing, and artificial intelligence sectors. Post-lecture, attendees toured the Color Science Lab.