2025-09-12 Research on Emotional Perception of FotileStyle Product Colors

Recently, TASCII and TASACI have partnered with FotileStyle, a premium smart home customization brand under Fotile Group, to launch the 'Home Color Emotion Project'. This initiative not only represents a significant industry-academia collaboration but also aims to tackle key challenges in home color design through scientific research, redefining the emotional value of living spaces.

▲ Color Tone and Emotion

For decades, home color design has predominantly relied on experience and intuition, often failing to accurately address users' profound emotional needs. Contemporary expectations for living environments have transcended basic functionality, with growing desires to express personal identity and create emotionally comforting atmospheres through color. The launch of the “Home Color Emotion Project” aims to bridge this gap. The research team maintains that authentic “emotion-driven color design” must be built upon three fundamentals: precise understanding of user needs, in-depth comprehension of living scenarios, and acute perception of societal emotional trends.

The project bridges theory and practice: combining TASCII's pioneering color research with FotileStyle's hands-on lifestyle insights. By decoding the science behind colors, we turn emotional tones into precision tools for better living—bringing data-driven color strategies to the home industry, and shifting design from subjective taste to objective science.

▲ Chromatic-Emotional Dimensions

In a recent workshop co-hosted by TASCII and FotileStyle's design innovators, experts bridged cutting-edge color psychology with everyday living spaces. The team developed tangible design tools to turn complex theories into practical solutions, with special emphasis on how coordinated color, material and texture (CMT) combinations can transform home environments. Real-life scenario simulations proved how strategic CMT applications can actively shape a space's emotional impact.